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HOME > News > The century beauty t...

1910s: Model Leah Li displays the evolution of beauty trends in China over the past 100 years in a stunning time. In this decade, middle class women favored split bangs, a low, demure bun and no make-up.



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1920s: The model dons a bright red lip, a short wavy bob, and diamond chandelier earrings, reflecting the western influence of making its way to China through old Hollywood silent films.



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1930s: Leah wears the same red lip and a large low bun with wispy baby bangs, which were inspired by 'The Shanghai Girl' trend, drawn from how women styled their hair in Shanghai.



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1940s: Due to China's alliance with the US in WWII, the style here is fully westernized, with Leah sporting an intricate pulled-back hairstyle and no bangs.



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1950s: Communist leader Mao Zedong overturns previous beauty standards

and turns the hard-working, sun-tanned peasant girl into a symbol of beauty.



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1960s: Mao gives women more political rights during this period. Leah dresses as a comrade, rocking an army green cap, braids, and no make-up.



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1970s: Mao death in 1976 users in aspects of capitalism, and in effect, western trends, such as the hairstyle Leah is seen wearing below.


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1980s: China begins to embrace more of a free market economy, inviting in western influence in beauty. Leah wears clear-rimmed glasses and rocks a perm to mirror this style.



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1990s: China sees a lot of influence from the growing city of Hong Kong, where women at this time favored a schoolgirl-esque look of shorts bobs with white headbands.

 


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2000s: Leah emulates famous Chinese actress Zhang Ziyi's slicked back updo

and minimal make-up.



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2010s: Korea's K-pop industry gains steam, and women in China begin imitating the female pop stars' doe-eye make-up, pale, dewy faces, and long voluminous curls.




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